In the run-up to the US Prassidal elections in November, Facebook makes artificially identifying whether presente media were governed by state in the social network. It should also be such marked media in the US market from summer no longer allowed to switch Facebook advertising. In addition to the US, this advertising should run with labeling.
An example of how Facebook wants to inform about state control.
These measures are intended as protection against foreign influences to the public debate in the US, explained Facebooks Cyber Security Officer Nathaniel same. Background is that the online network in the environment of US prasident election was abused in 2016 for campaigns from Russia, which probably aimed to encompass tensions in the US society. As a result, Facebook was massive in criticism.
Russia Today, Sputnik and Xinhua News
Worldwide, the label should be in the Facebook pages of the respective media, in the area "Side transparency" and in the "Ad library" be visible, driving a spokeswoman on request. For postings in the newsfeed of the users, it is currently only displayed in the USA. Whether this newsfeed ad also comes to Germany, stayed open.
According to the State Control Label, the spokeswoman were marked by around 200 Facebook pages accordingly, the media concerned came from 10 different countries. A full list called Facebook, examples are loud the spokeswoman "Russia Today, Sputnik, Press TV, Tasnim News Agency, Algerie Press Service, Journal Ech-Chaab, Ria Novosti, CCTV, Xinhua News, People’s Daily, 2M.MA, Al Aoula (Morocco), Agence Tunis Afrique Presse, La Presse (Tunisia), DPRK Today, TV 5 Thailand, Philippine News Agency and People’s Television Network". Other media could follow.
Editorial independence crucial
According to the same genuoy it is not alone that the media concerned were funded by state. For example, the exhibition of editorial independence is decisive, further factors such as transparent organizational structures, the exploitation of accountability obligations, editorial guidelines and its implementation as in dealing with sources and error corrections.
For the development of the criteria, 65 experts have moved to the media, politics and human rights from all over the world, such as organizations such as reporters without limits. As a state-controlled media could also contradict the labeling.