Seo: google makes serious with page experience ranking

Seo: google makes serious with page experience ranking

Google Anchwegen his secret algorithm that determines in which order the search engine hits hit. There are smaller pasting, but currently a coarse reform runs. Fortan sets Google "Page Experience Ranking". This means that the (calculated) user experience should fall even strongly in weight. Consequently, other factors, including the number of hyperlinks referred to a website, are devalued.

Four souls carry the Page Experience Ranking, as the search engine operator has revealed on his quoted developer conference Google I / O on Wednesday: the accessibility of the website, security and privacy, charging tempo and the nerve factor. Google rolls the changes first for the desktop version of the search engine; The mobile version follows later.

Fight the Springfloh

For the nerve factor (USER ANNOYANCE), Google not only evaluates misusable blinds, but also how very parts of the website are unexpectedly in the browser window. Classic example are text barrels or pictures that are gradually wandering downwards because reclamation is updated above. Who has not yet clicked a wrong link that was pushed the mouse pointer in the last millisecond?

To uniform these causes of the web design, Google calculates the value of each recorded webpage "Cumulative Layout Shift" in the visible part of the page during the first fun seconds. How rough is the proportion of the space changing elements on the visible part of the website? And how far they jump around? These two breaks are multiplied by one another. For a good rating, the result should be under 0.1.

The user wanted side changes, about after clicking on a link, will not be included. For doping, it says, says Google. Usal or necessary interstitials will not be punished. In addition, there are any indications of pandemiebings-changed opening times or the consent banners necessary for cookie-setting websites. Very probably verbont are user enemy doping, which can be curls in a trap or make the viewing of the website more difficult.

Speed decides

At the charging tempo two factors are important. Largest Contentful Paint (LCP) and First Input Delay (FID). For LCP, Google measures how long it takes until the large image or text element was rendered in the visible part of the webpage. That should take less than 2.5 seconds. More than 4 seconds is bad.

For FID, the crawler measures the time between a user interaction, for example the click on a link, up to the moment when the browser starts processing the server’s response. Here is the goal with less than one-tenth second customer. The red area starts at three tenths of a second.

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